The fashion and beauty world is buzzing with sensational news—Hailey Bieber is considering selling her cosmetics brand, Rhode. According to reports, the company’s value could exceed one billion dollars, and the model has already hired investment bankers from JPMorgan Chase and Moelis to find a potential buyer. What’s behind this decision, and why has Rhode become such a massive success?
Rhode was founded in 2022 and quickly became one of the most sought-after beauty brands. The secret to its success lies in the minimalism and effectiveness of its products. Many customers love Rhode for its lightweight, hydrating formulas and sleek, modern packaging.
One of the brand’s key growth factors was its support of the “glazed donut skin” trend, which promotes a healthy, radiant complexion. This look went viral on platforms like TikTok and Instagram, and Rhode capitalized on its popularity by launching skincare products that perfectly aligned with consumer demand.
Rhode currently generates nearly $200 million in annual revenue, which is an incredible feat for a brand that has only been around for two years. This rapid growth has attracted investors, which may be one of the reasons why Hailey Bieber is considering selling the brand.
Why Does Hailey Bieber Want to Sell Rhode?
There are several possible reasons behind Hailey Bieber’s decision to sell Rhode:
1. The Brand’s Enormous Value
Rhode has reached a point where it could be sold for a staggering sum. With a valuation exceeding one billion dollars, Bieber may want to seize the opportunity to cash in on her success and reinvest in other ventures.
2. The Pressure of Running a Business
Managing a global beauty brand is a huge responsibility, requiring constant involvement, innovation, and strategic marketing. As a model and influencer, Hailey Bieber may prefer to focus on other aspects of her career rather than overseeing the day-to-day operations of a major company.
3. New Business Opportunities
Selling Rhode would give Hailey the financial freedom to explore other investments or even create a new brand. She might already have a new project in mind and need the capital and time to bring it to life.
Who Might Buy Rhode?
While it’s unclear who is interested in purchasing Rhode, some likely candidates include:
• Beauty industry giants – Companies like Estée Lauder, L’Oréal, or Unilever frequently acquire promising beauty brands to expand their portfolios.
• Private investors – Investment funds may see Rhode as a lucrative opportunity to grow its market value.
• Another celebrity or influencer – If someone with a similar level of influence takes over Rhode, it could help maintain the brand’s prestige and visibility.
What’s Next for Hailey Bieber?
Regardless of whether Rhode is sold or remains under Hailey Bieber’s ownership, her beauty industry career is unlikely to slow down. Some potential next steps for her include:
1. Launching a new brand – She might start another business, possibly in the wellness or fashion sector.
2. Expanding her media career – Hailey could focus more on influencer marketing, brand collaborations, and advertising campaigns.
3. Investing in other industries – Selling Rhode could provide her with funds to invest in startups or luxury real estate.
Conclusion
Rhode is undoubtedly one of the biggest beauty industry success stories in recent years. Hailey Bieber’s decision to sell the brand could mark the beginning of a new chapter in her career while allowing Rhode to grow even further under new ownership.
Will Rhode be acquired by a beauty giant, or will a private investor take over? We’ll be following this story closely.
Photos courtesy of Rhode, The Business Of Fashion, Grazia Magazine
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