With its Spring/Summer 2025 collection, COS once again proves that fashion can be both forward-thinking and deeply rooted in culture and history. Presented against the awe-inspiring backdrop of ancient Athens, the show juxtaposed clean, minimalist design with the timeless grandeur of marble ruins—a striking dialogue between the present and the past.
The SS25 collection is a celebration of simplicity, form, and movement. Flowing womenswear silhouettes evoke echoes of classical Greek drapery, yet their construction is unmistakably modern. Lightweight fabrics and fluid tailoring create garments that move effortlessly with the body, embodying elegance in motion. There’s a sculptural quality to the designs—refined yet organic, serene yet powerful.
On the menswear side, COS emphasizes functionality and ease without sacrificing sophistication. The pieces are tailored for everyday versatility, featuring utilitarian cuts and neutral tones, subtly inspired by architectural lines. It’s a collection for the modern man who values design with purpose.
A standout detail across both collections is a custom marble-inspired print—a nod to the historic setting. This soft, intricate pattern appears on select garments, symbolically linking the collection to its environment. It’s a visual metaphor for COS’s ethos: connecting nature, heritage, and modern design.
Sustainability remains central to the COS narrative. This season introduces materials like Materra cotton—an eco-conscious fabric cultivated with care for the environment and local communities. It’s part of the brand’s ongoing commitment to creating responsible fashion that doesn’t compromise on aesthetics or ethics.
More than just a seasonal wardrobe, the SS25 collection is a meditation on timelessness. COS invites us to consider how fashion interacts with the spaces we inhabit, how it reflects our values, and how, even in its quietest forms, it can carry deep cultural resonance.
This is modern minimalism in its most poetic form—refined, responsible, and rooted in something far greater than trend.
Photos courtesy of COS
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