The world of premium fashion has just gained a new benchmark. TATUUM has unveiled a program that may completely transform the way we perceive durability in clothing. Starting on September 1, 2025, the brand launches TUUGETHER FOREVER – the first initiative of its kind in Europe, offering a 10-year warranty on apparel, and for loyalty club members, a lifetime care service. This is not just a marketing promise, but a manifesto of quality and a commitment to customers who have long chosen TATUUM for its timeless style and impeccable craftsmanship.
For years, TATUUM has emphasized that its strength lies in craftsmanship and longevity. The numbers speak for themselves – the brand records less than 1% of product returns. Now, however, it is taking an even bolder step, introducing a solution that sets a new standard in the industry. A decade-long guarantee, combined with lifetime service, is not only a declaration of confidence but also a redefinition of what luxury means today. As CEO Paweł Kapłon puts it: “We are not a brand for a moment. We want to be with our clients for years – and today we say: forever.”
The program’s launch is accompanied by a special capsule collection for the Fall/Winter 2025/26 season. Its character reflects the philosophy of slow fashion and draws inspiration from classic tailoring. Designers reached for noble fabrics such as cashmere, merino wool, and double-face textiles, while building the collection around a palette of natural, muted tones: sand, heather, olive, and chocolate. The line includes precisely tailored suits, lightweight unlined coats, soft knitwear spun from the finest yarns, and relaxed yet refined everyday silhouettes. These pieces are not only relevant for the season but designed to become the foundation of a wardrobe for many years to come.
An equally significant element of TUUGETHER FOREVER is its campaign, which symbolizes the timeless spirit of the brand. TATUUM invited women representing different generations and aesthetics – Lidia Popiel, Ewa Witkowska, Zuzanna Bijoch, Julia Banaś, and Maddie Kulicka – to appear together in the project. Captured by photographer Łukasz Pukowiec, their collective presence becomes a metaphor for the longevity of TATUUM fashion: ageless, beyond trends, and enduring.
TUUGETHER FOREVER is not just an initiative aligned with TATUUM’s philosophy, but also a response to the broader shift toward conscious and responsible fashion. The brand proves that premium does not equal fleeting pleasure, but rather an investment in clothing that matures with its wearer. It is a statement that fashion does not need to be ephemeral – it can be a promise of durability, connection, and a shared story between a brand and its customers for years, even decades, to come.
Photos courtesy of Tatuum
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