There’s nothing quite like entering the beauty market with the grace of a dancing lioness – and that’s exactly what Shakira just did. If you thought the singer had already checked every possible career box (millions of records sold, iconic performances, and those famously honest hips), well… you were mistaken. Now, it’s time for shampoo.
Her new brand, Isima, is a haircare line inspired by the artist’s personal experiences. Sounds like classic marketing lingo? Good – because we, the premium consumers, aren’t buying shampoo. We’re buying a story. And this one has it all: the Caribbean, volume, the scent of success, and the tagline “Más es más” – more is more, especially when it comes to hair, Botox, and followers.
Natural? Of course. But the curated kind of natural – the one bathed in soft lighting, enhanced with filters, and supported by a stylist crouching off-camera with a volumizing mousse in hand. After all, life is a stage, and your bathroom is the backstage of your personal brand.
Until now, Isima has existed purely in the digital realm – but take note: the products officially launch on June 16, 2025. So yes, you’ve got a few days left to mentally prepare, clear out your shelf (read: dispose of your drugstore embarrassments), and set a calendar reminder like you would for a luxury sneaker drop.
Will this be a revolution in haircare?
We don’t know. But one thing is certain – it will be stylish. And let’s be honest, in the world of haircare – much like in life – it’s not about what works. It’s about what looks good on your story.
So if you’ve ever dreamed of your hair screaming “global goddess with a musical past and a heart of gold”, Isima might just become your new ritual. Or at the very least, the perfect excuse to post a selfie with the hashtag #MásEsMás and the caption: “Yes, it’s that shampoo.”
Photos courtesy of Isima
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