Ah, fashion. Sometimes I wonder what could possibly surprise us anymore in a world where everything has been done — at least three times over. And then she arrives: Kylie Jenner, the self-appointed pope of millennial aesthetics, here to declare that she has something entirely new for us (read: a fresh collection from her brand KHY, which, naturally, was not born without substantial creative assistance).
This time, Jenner isn’t marching onto the fashion battlefield alone. She’s joined by Dilarə Findikoglu, a designer whose avant-garde style has allegedly “been adored by stylists and fashion editors across the globe” (which probably translates to two in New York and one in Berlin). This artistic collaboration has resulted in a collection that — according to the press release — blends “sensuality, femininity, and impeccable construction.” Apparently, modern femininity is now somewhere between a Mad Max warrior and an Instagram mermaid.
In the promotional imagery, we see Kylie wearing a red corset that looks like it was borrowed from Elvira’s closet, paired with… well, a headpiece that defies categorization — part monk’s hood, part medieval bonnet, part fashion school final project. It’s obviously a statement, because fashion is no longer about clothes — it’s about messages. We’re just not quite sure what the message is here.
Then there’s the obligatory aura of exclusivity — the collection will be available only on khy.com, because true fashion must never be sullied by the hands of common boutique hangers. Online shopping is the new temple of luxury — no queues, no human contact, just a customs surcharge and a well-lit product shot.
And let’s not forget the narrative. Because it’s not just about garments anymore. It’s a story. About femininity, strength, and some vague aesthetic revolution that will, in all likelihood, only occur on Instagram. But who cares? Everything looks better under the right filter anyway.
Is it fashion? Is it performance art? Or is it simply another episode of “Everything Looks Better on Kylie”? One thing is certain: you have to see it to believe it. Or not believe it. But definitely like it.
Photos courtesy of KHY
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